Mindscape (company)
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Mindscape was a video game developer and publisher. The company was founded by Roger Buoy in October 1983 in Northbrook, Illinois, originally as part of SFN Companies until a management buyout was completed in 1987. Mindscape went public in 1988 and was subsequently acquired in 1990 by
The Software Toolworks The Software Toolworks (commonly abbreviated as Toolworks) was an American software and video game developer based in Novato, California. The company was founded by Walt Bilofsky in 1980 out of his Sherman Oaks garage, which he converted into ...
, eyeing Mindscape's Nintendo license. When Toolworks was acquired by Pearson plc in 1994, Mindscape became the primary identity for the development group. Mindscape was then sold to
The Learning Company The Learning Company (TLC) was an educational software company founded in 1980 in Palo Alto, California and headquartered in Fremont, California. The company produced a grade-based line of learning software, edutainment games, and productivity ...
in 1998 and bought out by Jean-Pierre Nordman in 2001, becoming headquartered in Boulogne-Billancourt, France. Following the poor performance of its products, Mindscape exited the video game industry in August 2011. Notable titles released by Mindscape include the MacVenture series, '' Balance of Power'', '' Moonstone: A Hard Days Knight'', '' Legend'', '' Warhammer: Shadow of the Horned Rat'', '' Warhammer: Dark Omen'' and '' Lego Island''.


History


Early years (1983–1988)

Mindscape was founded in October 1983 as a wholly owned subsidiary of holding company SFN Companies. Mindscape's founder, Australian entrepreneur Roger Buoy, had previously been a computer analyst for Rolls-Royce Limited and later worked for the software
division Division or divider may refer to: Mathematics *Division (mathematics), the inverse of multiplication *Division algorithm, a method for computing the result of mathematical division Military *Division (military), a formation typically consisting ...
of Scholastic Inc., before being hired by SFN in October 1983 to set up Mindscape. For Mindscape, Buoy acted as president and chief executive officer (CEO). Mindscape released its first product in April 1984. Early games published by the company include ''
Déjà Vu ''Déjà vu'' ( , ; "already seen") is a French loanword for the phenomenon of feeling as though one has lived through the present situation before.Schnider, Armin. (2008). ''The Confabulating Mind: How the Brain Creates Reality''. Oxford Univers ...
'', '' Balance of Power'', and '' Sub Mission: A Matter of Life and Death''. In its early years, Mindscape lost about annually. In July 1986, Mindscape acquired the assets of Scarborough Systems, a software company from Tarrytown, New York. Scarborough Systems continued its operations through Lifeboat Assoc., a subsidiary that was not acquired by Mindscape. In October, SFN announced that it would be selling or closing large parts of its business, including plans to liquidate Mindscape. On December 31, Mindscape also acquired the assets of
Roslyn, New York Roslyn ( ) is a village in the Town of North Hempstead in Nassau County, on the North Shore of Long Island, in New York, United States. It is the Greater Roslyn area's anchor community. The population was 2,770 at the 2010 census. History Ros ...
-based company Learning Well. Because Mindscape was not liquidated by the end of 1986, it was assigned to SFN Partners L.P., a limited partnership company. A new corporation set up by Buoy and SFN's former president and chairman, John Purcell, subsequently acquired Mindscape from SFN Partners on January 16, 1987, for . Buoy retained his positions in the company, while Purcell became its chairman. At this point, Mindscape had 74 employees. With sales of , Mindscape had become profitable for the first time in the fourth quarter of 1986; it started publishing black numbers by 1987. In March 1987, Mindscape acquired the software division of
Holt, Rinehart and Winston Holt McDougal is an American publishing company, a division of Houghton Mifflin Harcourt, that specializes in textbooks for use in high schools. The Holt name is derived from that of U.S. publisher Henry Holt (1840–1926), co-founder of the e ...
formerly known as CBS Interactive Learning, with all operations moved to Mindscape's Northbrook, Illinois, headquarters. By June 1988, Mindscape filed with the U.S. Securities and Exchange Commission to prepare an initial public offering (IPO) and become a
public company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...
. The move aimed at raising through sale of stock to reduce its bank loan debts of . The IPO was completed that same month, with the company commencing trading over-the-counter, and the first shares were issued by July. Bob Ingersoll and Dennis O'Malley were appointed vice president (VP) of marketing and VP of sales, respectively, in May 1987. In November, Mindscape signed a lease of of office space in Wheeling, Illinois, for . Robert A. Drell, formerly of Dresher Inc., became VP of finance and chief financial officer in October 1988.


Under The Software Toolworks and Pearson (1989–1997)

In December 1989, video game company
The Software Toolworks The Software Toolworks (commonly abbreviated as Toolworks) was an American software and video game developer based in Novato, California. The company was founded by Walt Bilofsky in 1980 out of his Sherman Oaks garage, which he converted into ...
reached an agreement to acquire Mindscape, exchanging every Mindscape share for 0.4375 of a share in newly issued Toolworks
common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Comm ...
. The deal was completed on March 13, 1990 and valued at . Mindscape had been one of the approximately forty companies licensed to develop for Nintendo video game platforms, which was a major reason for the acquisition. The two companies merged, and Buoy joined
Les Crane Les Crane (born Lesley Stein; December 3, 1933 – July 13, 2008) was a radio announcer and television talk show host, a pioneer in interactive broadcasting who also scored a spoken word hit with his 1971 recording of the poem ''Desiderata'', w ...
on Toolworks' company board. Following the acquisition, Mindscape became Toolwork's division working exclusively on games for Nintendo platforms, which sharply increased Toolwork's earnings. Subsequently, in March 1994, Pearson plc agreed to acquire Toolworks for , with the deal closing on May 12, 1994. Pearson was criticized for overpaying in the acquisition, and the acquired company lost in its early years under Pearson. By November 1994, Toolworks had assumed the Mindscape identity. The same year, Mindscape acquired video game developer
Strategic Simulations Strategic Simulations, Inc. (SSI) was a video game developer and publisher with over 100 titles to its credit from its founding in 1979 to its dissolution in 1994. The company was especially noted for its numerous wargames, its official compu ...
. In September 1995, it acquired Micrologic Software from Emeryville, California, to undisclosed terms. In January 1996, John F. Moore became CEO after leaving the same position at
Western Publishing Western Publishing, also known as Western Printing and Lithographing Company, was a Racine, Wisconsin, firm responsible for publishing the Little Golden Books. Its Golden Books Family Entertainment division also produced children's books and ...
. In November, it laid off twelve developed staff as a cost reduction measure. In 1997, Mindscape acquired software company Multimedia Design. In its final year under Pearson, 1997, Mindscape become profitable again, generating .


Under The Learning Company and later years (1998–2011)

Pearson proceeded to sell Mindscape to
The Learning Company The Learning Company (TLC) was an educational software company founded in 1980 in Palo Alto, California and headquartered in Fremont, California. The company produced a grade-based line of learning software, edutainment games, and productivity ...
(TLC) in March 1998 for in cash and stock. A waiting period was temporarily imposed by the Federal Trade Commission and subsequently terminated the same month. TLC expected that its stocks would rise per share as a result of the acquisition, while Pearson lost around . Later that year, when TLC integrated its
Broderbund Broderbund Software, Inc. (stylized as Brøderbund) was an American maker of video games, educational software, and productivity tools. Broderbund is best known for the 8-bit video game hits ''Choplifter'', ''Lode Runner'', ''Karateka'', and '' ...
division, Mindscape took over Broderbund's productivity, reference and entertainment brands. TLC would be eventually acquired by Mattel in May 1999 and became a subsidiary of the company's Mattel Media division, later renamed
Mattel Interactive Mattel Interactive (Known as Mattel Media until 1999) was a video game publisher and software distributor. History Mattel originally founded the company as Mattel Media in February 1996, as an aim to expand into the multimedia unit by producing ...
. By then, Mattel occasionally used the Mindscape name for publishing. TLC and Mattel Interactive's gaming assets were acquired by Gores Technology Group in 2000 and its game brands were reformed under a new entity, Game Studios, in January 2001. The same year, former TLC-Edusoft executive Jean-Pierre Nordman bought out Mindscape from TLC, installing it as a separate entity in Boulogne-Billancourt, a suburb of
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
, France, and assuming a managerial role. In October 2005, French video game developer and publisher Coktel Vision was sold to Mindscape, wherein eleven Coktel employees were absorbed into Mindscape. The Coktel brand name, however, was retained by Mindscape many years afterwards; its history officially ended in 2011 when Mindscape closed. By December 2009, Thierry Bensoussan had become the managing director for Mindscape. The company opened an internal development studio, Punchers Impact, in
Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), ma ...
to develop multi-platform digital download games. The studio's managers, Guillaume Descamps and Jérôme Amouyal, left the studio less than a year later, in September 2010, to found a new studio, Birdies Road. Punchers Impact developed two games—'' Crasher'', a racing game, and '' U-Sing'', a
music game A music video game, also commonly known as a music game, is a video game where the gameplay is meaningfully and often almost entirely oriented around the player's interactions with a musical score or individual songs. Music video games may take a ...
. ''U-Sing'' performed well at retail, but the cost of music licenses for the game had a severe impact on its revenue, while ''Crasher'' underperformed in general. As a result, Mindscape announced on August 10, 2011, that it had closed Punchers Impact and laid off its forty employees, while itself would effectively exit the video game industry. Some regional subsidiaries, such as Mindscape Asia-Pacific in Sydney, Australia, continued operating in the video game business as entities independent from Mindscape.


Software developed and/or published

* '' Racter'' (1984) * '' Balance of Power'' (1985) * '' Deja Vu'' (1985) * ''Mindscape Amiga Tutorial'' (1985), included on the
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1.1 disk * '' American Challenge: A Sailing Simulation'' (1986) * '' Harrier Combat Simulator'' (1986) * ''James Bond 007: Goldfinger'' (1986) * '' TrailBlazer'' (1986) * '' Uninvited'' (1986) * '' Shadowgate'' (1987) * '' Mavis Beacon Teaches Typing'' (1987) * '' Road Runner'' (Commodore 64, MS-DOS) (United States, Canada) (1987) * '' Visions of Aftermath: The Boomtown'' (PC) (1988) * '' Willow'' ( Amiga, Atari ST, Commodore 64, MS-DOS) (1988) * '' The Colony'' (1988) * '' Indiana Jones and the Temple of Doom'' (NES) (1988) * '' Paperboy'' (NES, Game Boy, MS-DOS, Commodore 64) (1988, 1990) * '' Fiendish Freddy's Big Top O'Fun'' ( Amiga, ZX Spectrum, Commodore 64,
Amstrad CPC The Amstrad CPC (short for ''Colour Personal Computer'') is a series of 8-bit home computers produced by Amstrad between 1984 and 1990. It was designed to compete in the mid-1980s home computer market dominated by the Commodore 64 and the Si ...
) (1989) * '' Prince of Persia'' (1989) * ''
Captive Captive or Captives may refer to: Arts, entertainment, and media Films * ''Captive'' (1980 film), a sci-fi film, starring Cameron Mitchell and David Ladd * ''Captive'' (1986 film), a British-French film starring Oliver Reed * ''Captive'' (1991 ...
'' (1990) * '' SimEarth'' (1990) * ''
Mad Max ''Mad Max'' is an Australian post-apocalyptic action film series and media franchise created by George Miller and Byron Kennedy. It began in 1979 with '' Mad Max'', and was followed by three sequels: ''Mad Max 2'' (1981, released in the Unite ...
'' (NES) (1990) * ''
SimAnt ''SimAnt: The Electronic Ant Colony'' is a 1991 life simulation video game by Maxis and the company's third product, focusing on ants. It was designed by Will Wright. In 1992, it was named "Best Simulation Game" at the Software Publishers Ass ...
'' (1991) * '' Moonstone: A Hard Days Knight'' (1991) * '' Knightmare'' (1991) * '' Captain America and The Avengers'' (SNES + Handheld games ver.) (1991) * ''
Captain Planet and the Planeteers ''Captain Planet and the Planeteers'' is an American animated environmentalist superhero television series created by Barbara Pyle and Ted Turner and developed by Pyle, Nicholas Boxer, Thom Beers, Andy Heyward, Robby London, Bob Forward and Ca ...
'' (1991) * ''
Gods A deity or god is a supernatural being who is considered divine or sacred. The ''Oxford Dictionary of English'' defines deity as a god or goddess, or anything revered as divine. C. Scott Littleton defines a deity as "a being with powers greater ...
'' (1991) * '' D/Generation'' (1991) * ''Contraption Zack'' (1992) * '' SimLife'' (1992) * '' Outlander'' (1992) * '' The Terminator'' (NES) (1992) * '' Legend'' (aka ''The Four Crystals of Trazere'') (1992) * ''Worlds of Legend: Son of the Empire'' (1993) * '' Prince of Persia 2: The Shadow and the Flame'' (1993) * ''
Wing Commander Wing commander (Wg Cdr in the RAF, the IAF, and the PAF, WGCDR in the RNZAF and RAAF, formerly sometimes W/C in all services) is a senior commissioned rank in the British Royal Air Force and air forces of many countries which have historical ...
'' (SNES) (1993) * '' Super Battleship'' (1993) * '' Star Wars Chess'' (1993) * '' Metal Marines'' (1993) * '' Dragon Lore: The Legend Begins'' (1994) * '' Liberation: Captive 2'' (Amiga, Amiga CD32) (1994) * '' Aliens: A Comic Book Adventure'' (MS-DOS) (1995) * '' Cyberspeed'' (PC nreleased PlayStation) (1995) * '' Warhammer: Shadow of the Horned Rat'' (1995) * '' Pool Champion'' (1995) * '' Angel Devoid: Face of the Enemy'' (1996) * '' Azrael's Tear'' (1996) * '' Starwinder'' (1996) * '' Steel Harbinger'' (1996) * '' Counter Action'' (1997) * '' Lego Island'' (PC) (1997) * ''Aaron Vs. Ruth'' (1997) * '' John Saul's Blackstone Chronicles'' (1998) * '' Warhammer: Dark Omen'' (1998) * ''
Prince of Persia 3D ''Prince of Persia 3D'' is a 1999 action-adventure video game developed by Mindscape, and published by Red Orb Entertainment for Microsoft Windows. A port for the Dreamcast was developed by Avalanche Software and published by Mattel Interactive ...
'' (1999) * '' Rat Attack!'' (1999) * '' Billy Hatcher and the Giant Egg'' (PC) (2006) * '' Golden Balls'' (2008)


References


External links


Mindscape
at
Giant Bomb ''Giant Bomb'' is an American video game website and wiki that includes personality-driven gaming videos, commentary, news, and reviews, created by former ''GameSpot'' editors Jeff Gerstmann and Ryan Davis. The website was voted by '' Time' ...

Mindscape
at MobyGames
Mindscape
at IGDB.co {{Authority control Novato, California Video game companies established in 1983 Video game companies disestablished in 2011 Defunct video game companies of the United States Defunct video game companies of France Video game development companies Video game publishers Mattel 1983 establishments in Illinois